Project: Valley Nursery Logo and visual idenity redesign
Company Background: Established in 1971 in Poulsbo, Washington, Valley Nursery is family owned and operated, community focused garden center with decades of horticultural expertise and a deep connection to the Pacific Northwest. It is a leading destination for gardeners offering a wide range of plants, gardening resources and expert guidance on its six acre location.
Working with the new owner, the project explored how to refresh the nursery’s visual identity while honoring its established history and local character. The design process explored native plant forms and regional elements before ultimately evolving the original logo into a more refined and versatile identity system, which subsequently lead to a new road sign design.
PROJECT: Valley Nursery Road Sign
In addition to Valley Nursery’s logo identity refresh, I designed a new road sign establishing an updated, yet recognizable presence along one of the most traversed roads in the area. Serving as a key touchpoint for Valley Nursery, the design incorporates the company heritage while serving as a welcoming landmark that reflects the nursery’s roots in the Pacific Northwest landscape.
